Building a Website as a Flower Scene
Fleur Du Desert
Fleur Du Desert was created to bring unmatched glamour and beauty to the regional flower scene. Fleur Du Desert translates to ‘Desert Flowers’ and serves as a poetic ode to the Middle East. A unique selection of luxurious blooms originally distinguished this company; premium floriculture experts that guarantee the finest in supreme quality flowers and signature approach to flower arrangements. This is exactly what we wanted to reflect on their website.
Campaign Summary
The website’s goal has been defined as “to enable the customer to understand the diversity of our services and accessories”. The customer wanted to ensure that their diverse collections of bouquets and accessories were not lost on the website but immediately caught the eye.
We focused on the target audience, a broad age group from 20 to 50 within Dubai. Usually, these are clients with an average income level and above. A more detailed targeting pointed us to the two biggest customer bases: men who buy flowers as gifts and agencies that organise events and weddings.
The website includes standard, pre-assembled bouquets and custom-built ones, with the ability to choose the bouquet’s colour and composition. In addition, there are additional services such as “Flower Subscription”, with the ability to choose between monthly or weekly deliveries. We also added a “Flower Room” block on the main page.
We created a modern, sophisticated website with the ability to select the category of interest. The images show the appearance of each bouquet in the final design. Each bouquet’s description contains its composition and tips for proper care. We also used a feedback form, making it possible to ask any question of interest by entering your name and email.
Key Results
Testimonials
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The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.
We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!
The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.
We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!
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