Invitation to talk about engineering

The job of the website has been defined as “have the clients call and ask questions”… It’s not a sales trick, rather a way to make sure the client actually knows what they need, and has the necessary engineering expertise to properly specify the custom requirements for the unique product.

We focused on two main target groups: business managers of UAV producers, and their technical executives, i.e. engineers. The former know little about construction and tech parameters, but they need to make sure the company is trustworthy and has the required capabilities and visible achievements (at least real products). The latter don’t care about “standard” products and outlooks, but they need technical parameters. Our goal was to engage both of these types and have their engineer get in touch.

Although most of the clients require custom modifications, a general description of “what is possible” is too vague to engage any of the mentioned audiences. That is why we decided to showcase the standard models. At the same time, we made clear at every step that custom modification is available. We also added the “co-creation” block on the main page.

The website got a solid contemporary design decorated with elements that resemble a physical control console. The logo was redesigned to convey the values of professionalism, good taste, and customisation (the cogwheel hints about individual settings). The images depict not only the outlook of the products but also technical drawings, supposed to catch engineers’ eye. Each model description features a long list of tech parameters optimized for copying and sharing with colleagues over messengers. The website is optimized for mobile devices, featuring intuitive solutions such as swipes to navigate huge parameter lists.