Marketing Automation

About Marketing Automation

If you are interested in scaling your business, you may realise the lead-generation challenges that can hinder growth. They relate to campaign management and early customer journey stages across various channels. To eliminate budget loss and ensure consistent scaling in sales, consider the following:

✅ Automatic campaign management adjusts campaigns and re-allocates the budget to the most successful channels at the right moment, even at night;

✅ Trigger emails and auto-funnels help you engage and lead the customer from the first encounter to conversion effortlessly;

✅ Sales intelligence is easy to set up and powerful in providing valuable information regarding the performance of each channel, medium, campaign, etc.

Our marketing automation agency based in Melbourne specialises in creating tailored strategies that align with your business goals. Our experts ensure that your marketing automation efforts result in increased conversion rates, enhanced lead generation, and optimised resource allocation.

Marketing Automation in Detail

Our full range of services is divided into four main groups to make your digital transformation smoother and improve every part of your online presence.

Leadgen and nurturing

We strategically set up the tracking of lead progression across your sales pipeline. This data becomes invaluable for your sales team, enabling them to fine-tune marketing tactics and amplify the impact of your efforts. The result? Enhanced conversion rates and a deeper understanding of your lead generation strategies.

Social media sync

Social media and messaging platforms are pivotal in modern customer communication. We synchronise these channels with your backend software, enabling instant customer responses. By harnessing the power of real-time interaction, we foster deeper connections and responsive engagement with your audience.

AI & Bots

With the ability to discern user behaviour, AI triggers personalised responses, enriching customer experiences. Bots enhance customer service, significantly reducing labour costs while maintaining optimal customer engagement.

CRM web forms

CRM web forms offer a two-fold benefit. They serve as a gateway for customer requests and offer insights into user behaviour. We refine your engagement strategy by analysing form completion rates and identifying potential drop-offs. These forms also facilitate long-term automatic engagement through trigger emails.

Contact center

Seamlessly integrate all communication channels – chats, web forms, emails, and phone calls – into a unified contact centre. The data generated from these interactions unveils user insights, sparks service enhancements, and refines marketing and sales workflows.

Programmatic advertising

Targeting your audience based on behaviour data becomes precise and adaptive. This approach ensures ads are delivered to the right users at the right time, maximising your advertising ROI.

Free Website Audit

Explore how to improve your social media presence and increase engagement with your audience

Marketing Automation Work Process

We highlight our best projects, showing the challenges we’ve solved and the great results for our clients. Each story details our strategy, solutions, and the positive effects on their business.