Fill out the fields and we’ll get back to you
    Type of service in question

      Fill out the fields and we’ll get back to you
      Type of service in question

      As a digital agency, we automate your business model. Automation enhances outcomes. If the business model generates profit, automation will multiply it. If it generates loss, that will also be multiplied. To ensure a positive outcome, we want to make sure your business model is:

      • Profitable: your product or service can be sold above its production and delivery cost, ensuring a profitable venture.
      • Repeatable: the production & delivery cycle is defined, ensuring a streamlined and repeatable process that optimises efficiency.
      • Scalable: the break-even point is achievable within a reasonable timeframe.

      To make sure you will make money, we explore your business model, your market and the users’ needs, and test the hypothetical digital business model against the above criteria before we start creating the actual solution.

      set of different shapes

      Our digital discovery services are designed to uncover your digital project’s most profitable business model. We employ customer development methods and digital discovery tools to build a robust and systematic model ensuring consistency and mitigating risks.

      As a result, we get a firm basis for a successful digital project and a clear action plan to create a positive experience for stakeholders and avoid budget loss.

      digital discovery business modeling

      You can request Discovery as a separate service, but we also provide it as part of solutions, namely Web Development, eCommerce Development, Digital Branding & Strategy, and Digital Marketing.

      geometric pattern

      Reasons to hire us for Digital Discovery

      Business expertise

      Our digital discovery services in Melbourne are conducted by a team of highly experienced analysts who possess MBA degrees and a wealth of personal experience across various industries and business models. Our insights are derived from real-life cases and our practical expertise.

      Holistic approach

      adaptive holistic approach
      We approach digital discovery holistically, recognising that a successful business model encompasses more than a single product or service. This comprehensive approach ensures our digital discovery services align with your strategy and objectives.


      data driven icon
      We measure market parameters, analyse competitors' performance, delve into the behaviours and preferences of your target audience, and conduct calculations to deliver the most economically optimal solution. By leveraging data and insights, we ensure our recommendations and strategies are backed by evidence and have the potential to generate profit.

      A single point of contact

      contact center
      When you engage in our digital discovery services, we assign a dedicated project manager who serves as your single point of contact. This project manager will oversee all your services, providing consistent and efficient support throughout the digital discovery process and beyond.


      marketing promotion ads
      We analyse your current online presence, identify opportunities for improvement, and develop an action plan to optimise your digital footprint. Enhancing your online presence can attract a wider audience, increase brand visibility, and ultimately grow your business.


      support mentorship
      We aim to create seamless and engaging interactions that leave a lasting impression on customers. We ensure the digital project delivers value and exceeds expectations by aligning goals with customer needs.

      Digital Discovery
      in detail

      Business Model Audit

      channel strategy

      We analyse and measure the current efforts and outcomes to identify growth points and opportunities for improvement. By collaborating closely with your marketing team and all relevant stakeholders, we comprehensively understand the current situation. This collaborative approach fosters engagement and sets the stage for future joint endeavours.


      content audit

      Building upon your initial concept, we employ the customer development approach and conduct a market opportunity assessment to refine your business model. Through reliable qualitative and quantitative methodologies, we determine your market size, assess unit economics, and delve into your customer personas' needs, behaviours, and motivators.

      User journey map

      customer relationships

      Our team creates a user journey map that defines the user stories and outlines the user experience across various channels. This map lets us visualise how customers interact with your brand and understand their paths to conversions. We engage your team in validating the user stories, combining their input with the user insights gained from research.


      web development mobile development concepts

      To bring the user journey map to life, we translate it into interactive mockups for websites, apps, or interfaces for digital marketing channels. These mockups visually represent the user experience, enabling us to test and evaluate how well they meet user needs and expectations.

      MVP planning

      quality content

      We closely consider customer discovery and requirements when planning the minimum viable product (MVP). We prioritise the development of key functions and opportunities based on customer expectations. Technical considerations are also considered to ensure the underlying infrastructure can support future growth without major overhauls.


      team management

      We believe in the power of collaboration and engaging all stakeholders in the project. Workshops serve as a platform to inform your team and other stakeholders about the development process, validate the concept, and gather valuable input and opinions. These interactive workshops feature presentations, Q&A sessions, and discussions to ensure everyone is aligned and working towards a shared vision.



      Digital discovery is a comprehensive process of exploration and analysis that aims to uncover insights, opportunities, and strategies within the digital realm. It involves a systematic approach to understanding market needs, user behaviours, and objectives to inform the development of successful digital initiatives.

      Digital discovery aims to inform the development of a digital strategy or project by ensuring that it is aligned with market needs, user expectations, and objectives. It helps businesses identify growth points, mitigate risks, and create a roadmap for success.


      By conducting thorough digital discovery, businesses gain a holistic understanding of their market, target audience, and the digital opportunities available. This knowledge enables them to make informed decisions, optimise their digital efforts, and create impactful digital solutions that deliver value to their customers.

      Digital discovery goes beyond a superficial understanding of the digital environment. It delves into the intricacies of a business’s target audience, needs, preferences, and pain points. The process involves:

      • Identifying market opportunities.
      • Evaluating the feasibility of business models.
      • Mapping out the user journey to create a user-centric digital solution.

      During digital discovery, experts, strategists, and analysts collaborate to collect and analyse data, assess market trends, and uncover valuable insights. They may utilise techniques like customer development, market research, user interviews, and data analysis to inform their decision-making process.


      smiling woman
      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

      middle aged man in glasses
      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

      smiling old man in suit
      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

      abstract geometric shapes