Digital Transformation

We define digital transformation as an ongoing process of business transformation affecting the products, operational models, customer relationships, team communication, decision-making processes, etc., – with the help of disruptive informational technologies and contemporary approaches to business administration. 

It focuses on digital analytics, optimisation and digitalisation of business processes, omnichannel communications, KPI system development, business app implementation, and web- and app development, all in line with the general business strategy. Digital transformation involves discovering business growth points that can be actualised through digitalisation.  

It takes a close-knit team of experts with the following competencies:

• Strategic thinking and analytical mind;
• Experience in project management, knowledge of methodologies;
• Experience in corporate strategy development and implementation;
• A good understanding of digital and strategic marketing;
• Strong background in customer service and production processes;
• Team coaching and Executive coaching skills;
• Experience with IT infrastructure development. 

Yes, just like a ton of vitamins can harm an organism. There are three main reasons for failures that can lead a business out of the market:

1. Inconsistency. Enhancing one part of the business while forgetting about the rest makes your business model skewed to one side. You either get more orders than you could process and leave many customers unsatisfied, or get a superfunctional management tool that everyone avoids using, or something else. In any case, you get a loss instead of a profit.
2. Lack of engagement. In our practice, we have seen examples when one part of the management team requested transformation while the other part was reluctant or left uninformed. Every transformation project reaches a point at which actions are required from every part of the company. Not having everyone on board with the decision will hinder the progress. This can ruin the project and even the business as a whole. 
3. Poor strategy. Digital transformation requires a long-run strategy considering a broad range of aspects and staying very flexible. Transformation is all about change, so strategy revision may take place daily.

If the preparation is made superficially, a slight change may cause a long pause in the project. You go into a long process of discussions, re-planning, and may never return to the implementation. As they say, the temporary is more longevous than the temporary, meaning you can get stuck in the middle of a transformation when the processes are half-changed, business apps are half-implemented, and their usage cannot be efficient. Beware of haste at the preparation stage; make sure your transformation strategy is based on quality analytics and consideration of all stakeholders’ opinions. 

Failed digital transformation projects create negative experiences in employees and cause their nihilistic attitude toward digital business tools or anything similar to “business transformation” in the future. Our mission is to protect you and your employees from a bad experience.

Digital transformation is revolutionising the customer experience in profound ways. Here’s how:

• Personalisation: Businesses can understand their customers more deeply through data analytics and AI. This allows for highly personalised experiences, from product recommendations to tailored content.

• Omnichannel Engagement: Customers now interact with businesses through various touchpoints – websites, social media, mobile apps, and more. Digital transformation integrates these channels, providing a seamless experience across all of them.

• Real-Time Communication: Tools like chatbots and live chat enable instant communication. Customers no longer have to wait for responses, enhancing satisfaction and resolving issues quickly.

• Data-Driven Insights: Digital tools allow for collecting and analysing vast amounts of customer data. This insight helps understand preferences, pain points, and behaviours, which can be used to refine products and services.

• Improved Service Quality: Automation and AI-driven processes can handle routine customer service inquiries, freeing up human agents for more complex issues. This leads to quicker and more accurate resolutions.

• Enhanced Customer Feedback Loops: Through surveys, social media, and other digital platforms, businesses can gather feedback in real time. This information is invaluable for making immediate improvements.

• Efficient Transactions: Digital payment systems and e-commerce platforms streamline the purchasing process. This simplicity and efficiency contribute to an improved overall experience.

• Predictive Analytics: Businesses can predict customer needs and trends by leveraging big data and AI. This allows for proactive service and product offerings.

• 24/7 Availability: Digital channels operate round the clock, allowing customers to engage with a brand whenever convenient.