Does this situation sound familiar to you? You have a fantastic website with top-notch content, but your search engine rankings are still lagging. That’s where technical SEO audit comes into play. We delve deep into your site’s backend to uncover issues hindering your visibility on organic search.

In this post, we’ll dive into the world of technical SEO audit and shed light on how it can supercharge your online presence. Get ready to discover the secrets behind search engine optimisation success and unlock the full potential of your website.

Understanding Technical SEO Audits

So, what exactly is a technical SEO audit? Well, consider it a thorough check-up for your website’s health. This audit digs deep into the nitty-gritty technical aspects of your site to uncover any issues that might be holding you back in the world of organic search.

How Technical SEO Audits Differ from Traditional SEO Practices

You might wonder, “Aren’t all SEO practises the same?” Not quite. While traditional SEO focuses more on keywords and content, technical SEO audit takes a deeper dive into the technical side. We’re talking about page speed, duplicate content, and internal links — the stuff that search engine algorithms pay close attention to.

Benefits of Technical SEO Audit

Improving Website Performance

With our technical SEO audit service, we tackle issues like page load times and site speed to ensure your visitors have a smooth experience. By optimising these factors, you enhance user experience and catch the attention of search engines, boosting your organic search visibility in the process.

Identifying and Fixing Technical Issues

Ever stumbled upon a website with broken links or pages that won’t load? It’s frustrating. That’s why we uncover and fix pesky issues like broken links, crawl errors, and duplicate content. Solving these technical hiccups will pave the way for smoother sailing and better search engine rankings.

Enhancing Website Security

Our technical SEO audit isn’t just about improving performance — it also keeps your site safe from cyber threats. By identifying security vulnerabilities and implementing safeguards, we protect your website against potential attacks. So you can rest easy knowing your online presence is in good hands.

technical seo audit service benefits

Services Included in Technical SEO Audit

When it comes to our technical SEO audit service, we leave no stone unturned. Here’s a breakdown of the specific technical aspects we cover:

  • Website Architecture and Navigation

This includes examining how your pages are organised and linked, ensuring a smooth and intuitive browsing experience for your visitors.

  • Indexing and Crawlability

We ensure search engines can easily find and index your essential pages, helping to improve your organic search visibility.

  • Site Speed and Performance

We analyse your site’s page loading time and performance, optimising to ensure lightning-fast load times that keep visitors coming back for more.

  • Mobile Optimisation

We ensure your site is fully optimised for mobile devices, providing a seamless experience no matter how visitors browse.

  • Schema Markup and Structured Data

Structured data and schema markup help search engines understand your content better, leading to richer search results and improved visibility.

  • URL Structure and Redirects

Your URL structure plays a crucial role in your site’s SEO performance. We analyse and optimise your URLs, ensuring they’re both user-friendly and search engine-friendly.

  • Internal Linking Strategy

We develop an internal linking strategy that helps search engines crawl and index your site more effectively, boosting your search engine rankings.

  • XML Sitemap Optimisation

An XML sitemap is a roadmap for search engines, guiding them to your most important pages. We optimise your XML sitemap to reflect your site’s structure and priorities.

  • HTTPS and Website Security

We ensure your site is secured with HTTPS and implement additional security measures to protect against cyber threats and safeguard your visitors’ data.

Common Technical SEO Issues

1. Canonicalisation Errors

Imagine having multiple versions of the same page floating around the internet. That’s what happens with canonicalisation errors. Essentially, search engines get confused about which version of the page to index, leading to fragmented rankings and diluted authority.

2. Thin Content

This issue arises when pages lack substantial content, making it difficult for search engines to understand their relevance. As a result, these pages often get pushed down in the search engine rankings.

3. Improper Use of Redirects

Redirects are handy for directing users from one page to another but can cause chaos if not used correctly. Too many redirects or improper implementation can confuse search engines and users, leading to lost traffic and diminished user experience.

You might be thinking, “So what if I have a few technical hiccups?” Well, let me tell you — they can wreak havoc on your search engine rankings and user experience if left unaddressed.

And let’s remember about user experience. People prefer to avoid landing on a page only to be greeted by a 404 error or poor content.

technical issues

Tools and Resources

When conducting technical SEO audits, having the right tools in your arsenal can make all the difference. Let me introduce you to some trusty companions that’ll help you uncover those hidden technical issues:

1. Google Search Console

Google Search Console — it’s like having a direct line to the search engine gods themselves. This free tool provides valuable insights into how Google sees your website, including indexing status, search performance, and any errors lurking in the shadows.

2. Screaming Frog

Don’t let the name scare you — Screaming Frog is a lifesaver regarding technical SEO audits. This desktop application crawls your website like a spider, quickly uncovering everything from broken links to duplicate content. Plus, it’s super customisable, allowing you to tailor your crawl to focus on specific areas of your site.

3. SEMrush

Last but certainly not least, we have SEMrush — a tool powerhouse that covers everything from keyword research to technical SEO analysis. With features like site audits, backlink analysis, and competitor research, SEMrush gives you all the insights you need to stay ahead of the game in the SEO world.

technical seo tools


By addressing issues like broken links, page loading time, and other common technical hiccups, this audit lays down the groundwork for better search engine rankings and an improved user experience.

Don’t wait any longer — contact us for a consultation today. Whether you need a comprehensive technical SEO audit or are looking to optimise your SEO strategy, we’ve got the expertise and experience to help you achieve your goals.


How much does an SEO audit cost?

Well, it varies depending on the complexity of your website and the scope of the audit. But rest assured, we offer competitive pricing for our technical SEO audit service. Get in touch with us for a personalised quote tailored to your needs.

How do you audit technical SEO?

It’s all about getting down to business. We analyse every aspect of your website, from broken links to page load times, to ensure it’s optimised for search engines. Our goal is to identify any issues and provide actionable recommendations for improvement.

What is SEO audit service?

It’s a comprehensive analysis of your website’s technical SEO setup. We dig deep into things like page speed, indexation, and on-page SEO factors to uncover any issues that might be holding your site back from ranking well in search engines. Think of it as a check-up for your website’s health and performance.

Are SEO audits worth it?

Absolutely. In fact, they’re crucial for ensuring your website is performing at its best. By identifying and fixing technical SEO issues, you can improve your site’s visibility in search engines, drive more organic traffic, and ultimately, boost your business. So yes, SEO audits are definitely worth it.