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      What does it take to build an outstanding online business? If you go on the streets and ask a few worthy citizens, you’re bound to get tons of great advice:

      • Launch some Instagram ads to enhance your online presence!
      • You need an impressive website to attract your target audience!
      • You’ve gotta build relationships. Have you heard about CRM for effective digital strategy services?

      They are all right – and all wrong at the same time. An outstanding business is an integral system where all those tools – digital strategy transformation, market-leading tactics, and more – work consistently, driven by the core strategy.

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      At itsmydigital, we understand the importance of a comprehensive digital strategy in shaping your online success. As a top provider of digital strategy services in Melbourne, we take a strategic approach to every service we offer.

      We don’t just provide short-term solutions; we aim to become your long-term strategic partner, assisting you in achieving long-term success in the digital landscape.

      digital strategy approach

      Our experienced team of marketing experts will conduct a thorough analysis of your current digital performance, identifying critical failures and growth opportunities. With this information, we’ll develop a robust plan of improvements tailored to your specific needs, with clear interim success criteria to measure progress along the way. 

      digital strategy consulting

      You can request Digital strategy as a separate service, but we also provide it as part of solutions, namely CRM & Intranet, Digital Branding & Strategy, and Digital Transformation.

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      Reasons to hire us for Digital strategy


      Our marketing experts combine a wealth of technical and business knowledge to deliver exceptional digital strategy services. Through close communication and collaboration, we capitalise on the synergetic effect of our diverse skill sets, ensuring that our digital strategies are impeccable from every perspective.

      Holistic approach

      adaptive holistic approach
      When building your digital strategy, we consider all aspects of your business, including other business lines, production capacity, logistics, production expenses and overhead, resource requirements, and the market environment. By considering these factors, we develop a comprehensive and integrated strategy that aligns with your overall business objectives and maximises your potential for growth.


      data driven icon
      We measure your business process performance, analyse competitors' indicators, delve into your target audience's behaviour parameters, and conduct in-depth market research. With this data-driven approach, we make informed calculations to deliver the most economically optimal solutions.

      A single point of contact

      contact center
      We understand the importance of seamless coordination and streamlined communication. That's why we assign a dedicated project manager who acts as your single point of contact for all the services you use. From digital discovery to implementing your digital strategy, your project manager will oversee and coordinate every aspect of your project.


      marketing promotion ads
      As specialists in search engine optimisation, social media marketing, and other digital experience techniques, we have the expertise to help you enhance your online presence and reach your target audience effectively. Whether optimising your website for better visibility, developing engaging customer experiences, or utilising pay-per-click advertising to drive targeted traffic, we'll ensure that your digital strategy transformation aligns with market-leading practices.


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      Digital strategies allow for agility and adaptability in a rapidly changing business landscape. With digital channels, you can quickly respond to market trends, consumer demands, and competitors' actions. This flexibility lets you adjust your strategy, optimise campaigns, and seize new opportunities.

      Digital Strategy
      in detail


      content audit

      Our team of marketing experts in Melbourne conducts a comprehensive review of your organisation's digital health, business processes, and other internal conditions that impact your business outcomes. Using reliable qualitative and quantitative methodologies, we index your organisational activities and outcomes to represent your performance factors completely.

      Customer XP analysis

      customer relationships

      To enhance customer experiences, we group your customers based on crucial parameters such as their personalities and objectives. We then analyse these customer personas' experiences when dealing with your brand through your website or other channels. Understanding their experiences, we identify potential pain points hindering conversions and develop strategies to address them effectively.

      Digital Audit

      audit technical optimization

      Our process begins with a comprehensive audit of your current business processes, digital infrastructure, and how you utilise digital tools. We collaborate closely with your marketing team and stakeholders involved in your current processes to gain a full understanding of the situation. Through this audit, we explore and measure your current efforts and outcomes to uncover growth points and opportunities for improvement.

      Environment analysis

      support mentorship

      We closely assess your competitors, partners, target audience, and various stakeholders who may impact your success and costs. Additionally, we evaluate market trends, focusing on the digital perspective. The outcomes of our analysis are presented as a comprehensive SWOT analysis, providing valuable insights to inform your digital strategy.


      channel strategy

      Based on our in-depth analysis and your business objectives, we collaborate with you to streamline the gradual improvement process. Together, we specify tasks, timeframes, and responsibilities, ensuring clear accountability. Additionally, we develop essential artifacts, such as a Customer Experience Map, to visualise and align our efforts with delivering exceptional customer experiences.

      Continuous support

      support and maintenance

      We closely monitor your business performance, often utilising real-time data and analytics to gain insights into your progress. We organise subject-specific workshops and consultations based on our observations to provide you with needful insights. These insights empower you to modify your strategy and tactics, effectively adapting to new trends and market changes.



      Digital strategy is a comprehensive and strategic approach businesses adopt to leverage digital technologies and channels to achieve their goals and objectives. It encompasses the planning, implementing, and managing of various digital initiatives to maximise business growth, improve customer experiences, and gain a competitive edge in the digital landscape.


      At its core, digital strategy involves understanding how digital technologies can be integrated into different aspects of a business to drive transformation and optimise performance. It goes beyond just having an online presence or using digital tools sporadically. A robust digital strategy requires a deep understanding of the target audience, market dynamics, and business objectives.

      Here are the essential elements that a digital strategy should include:

      • Clear Business Objectives: A digital strategy must align with business objectives and goals. It should clearly define what the organisation aims to achieve through its digital initiatives: increasing revenue, expanding market share, improving customer satisfaction, or enhancing brand awareness.
      • Target Audience Analysis: Understanding the target audience is crucial for any digital strategy. It involves researching to gain insights into their demographics, behaviours, preferences, and needs. This analysis helps tailor digital efforts to reach and engage the target audience effectively.
      • Competitive Analysis: Assessing the digital landscape and analysing competitors’ strategies is essential. This analysis helps identify market trends, competitive advantages, and opportunities for differentiation. Understanding the competition can inform positioning, messaging, and marketing tactics decisions.
      • Digital Channel Selection: Identifying the most suitable digital channels to reach the target audience is critical to a digital strategy. This can include search engines, social media platforms, email marketing, content marketing, mobile apps, and more. The selection should be based on the target audience’s preferences and behaviour.
      • Content Strategy: A well-defined content strategy is vital for engaging the target audience and driving conversions. It involves creating relevant, valuable, compelling content that aligns with the target audience’s needs and interests. Content formats include blog posts, videos, infographics, whitepapers, and more.
      • User Experience Optimisation: Providing a seamless and positive user experience across digital touchpoints is crucial for success. This involves optimising website usability, navigation, page load speeds, mobile responsiveness, and overall design. A user-centric approach ensures visitors have a positive impression and can easily navigate and interact with digital assets.
      • Measurement and Analytics: Setting up measurement frameworks and establishing key performance indicators (KPIs) is vital for tracking the success and effectiveness of a digital strategy. Analytics tools and data analysis provide valuable insights into user behaviour, campaign performance, and overall digital effectiveness. Regular monitoring and reporting help identify improvement areas and optimise digital efforts.
      • Ongoing Optimisation and Adaptation: A digital strategy should be flexible and adaptable to evolving market trends and technologies. Regular evaluation, optimisation, and adaptation are necessary to stay ahead in the digital landscape. This includes staying updated with industry developments, embracing emerging technologies, and continuously refining digital tactics based on data-driven insights.

      A good digital strategy includes the following:

      • Clear business objectives
      • A deep understanding of the target audience
      • Effective channel selection
      • Compelling content strategies
      • Seamless user experiences
      • Data-driven measurement and analysis
      • A commitment to ongoing optimisation and adaptation

      Ultimately, a good digital strategy maximises the potential of digital technologies to drive growth, enhance customer experiences, and achieve business success.

      To improve a digital marketing strategy, consider the following key steps:

      1. Evaluate and Refine Goals: Review and refine your business objectives to ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).
      2. Audience Research and Segmentation: Conduct in-depth research to understand your target audience’s demographics, preferences, behaviour, and pain points.
      3. Content Strategy and Personalisation: Develop a robust content strategy that aligns with your target audience’s needs and preferences.
      4. Channel Optimisation: Optimise your presence on these channels to ensure consistent branding, effective messaging, and seamless user experiences.
      5. Data-Driven Decision Making: Leverage analytics tools to track and analyse data related to your digital marketing efforts.
      6. Experimentation and Testing: Test different campaigns, content, and targeting variations to identify what works best for your audience.
      7. Continuous Learning and Adaptation: Stay updated with digital marketing trends, technologies, and industry insights.
      8. Collaboration and Integration: Foster collaboration between marketing teams and other departments within your organisation.

      Digital strategies can fail for several reasons, including:

      • Lack of Clear Goals
      • Insufficient Research and Understanding
      • Poor Alignment with Business Objectives
      • Ineffective Execution
      • Neglecting Analytics and Data
      • Lack of Agility and Adaptability
      • Insufficient Resources and Expertise
      • Failure to Iterate and Learn

      Understanding these potential pitfalls and addressing them proactively can help mitigate the risk of digital strategy failure. By setting clear goals, conducting thorough research, aligning strategies with business objectives, executing effectively, leveraging data-driven insights, embracing agility, allocating sufficient resources, and fostering a culture of learning and adaptation, organisations can increase their chances of digital strategy success.


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      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

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      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

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      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

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