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      By the Meta Marketing Tools we basically mean three irreplaceable resources brought to us by Meta:

      • Facebook as environment for business representation and social engagement;
      • Instagram as environment for business representation and social engagement;
      • Meta for Business as a backend for FB and IG ads and customer service.
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      Using the free tools provided by Meta, with professional guidance, you can ensure quality organic growth of our loyal audience – people familiar with your brand, interested in your message, sharing your values. Moreover, you can use Messenger as a powerful customer service channel that saves your employees’ time and increases conversions.

      meta marketing tools

      In turn, Meta’s paid services, primarily ads, don’t only help a new brand to quickly gain recognisability and an established one to broaden its audience (thus supercharging their sales). They also provide brands with precious analytical information that helps to understand their target groups, and treat them with ever better targeted content and offers.

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      Learn more about our solutions where we use Meta Marketing Tools: eCommerce development, and Digital Marketing.

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      Why hire us ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ for digital marketing with Meta?

      Talent and experience

      We rely on rockstar SMM strategists, ads managers, creatives and general marketers, in creating unique, yet intuitive experience that leads the users towards conversions. Our team members conduct successful social media projects worldwide, and constantly update their knowledge.

      Maximising returns

      bottom line profit ROI
      Throughout the project, our daily focus is on optimisation. At the very beginning, after the audit of your pre-existing campaigns, we can double the returns. But no matter how good the return achieved, we know there is a way to increase it even more. So we keep experimenting, creating new audiences, new funnels, new creatives, to deliver even greater financial outcomes.

      Strategic vision

      global strategic approach
      We exist to facilitate digital transformation of business, launch and evolve great brands. This presupposes long-term collaboration and employment of powerful strategies. We build a strong and integrated foundation for your business growth that can later be implemented, with or without us.

      Transparent work process

      transparent work process
      We believe in close confidential partnership. Most of our clients get invited to our intranet platform where they get acquainted with the entire project team and are able to actively engage in discussions (if they wish). Otherwise, they freely inspect our work (e.g. with Google Ads account) and know its true current state at any given moment. You can also get regular reports on the status of the project on demand.


      data driven icon
      We do not rely on assumptions, and Meta provides a perfect environment to only rely on robust evidence. With its help, we slash guesswork and manual checks, focus on the most informative and reliable metrics, and quickly create tailored knowledge-based solutions to ensure impressive progress.

      On time, in budget

      on time in budget
      We save you time by providing valuable information in big chunks when it is required for decision making. Our online work environment and presentation practices are optimised to provide even more value online than you could get offline, saving time on travelling, etc. Realistic planning allows us to keep the deadlines and budget constraints unless new requirements arise.

      Meta marketing
      in detail

      Facebook SMM

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      Nowadays, social media marketing is all about interactive engagement. Yes, we still make compelling creatives, write captivating content, post fancy multimedia and find quality influencers. But more importantly, we help you build an active community, trigger its interest, and handle daily inflow of feedback in a meaningful way, so your audience distinguishes your brand as a figure on their lives’ background.

      Targeted ads

      marketing promotion ads

      We don’t just launch ads. We build intelligent funnels and ensure the proper setup of all sales and customer service processes so that you actually get the number of conversions that your product deserves. We use a smart ad testing approach to ensure zero budget waste. Our key metric here is ROMI, i.e. we maximise the actual gross profit per dollar invested in ads.

      Instagram SMM


      People enter Instagram to show off, to stay updated on their friends’ news, and to learn something new. If you try to become “new” for them, you will probably miss your other opportunities, which are in fact much greater. Give them the sweet opportunity to manifest themselves, and be one of their brand-friends whom they watch even just for the fun of it. How? We’ll show you how to.



      Ads are merely a paid delivery of information. But Facebook and Instagram provide a huge range of free tools to deliver your information. As long as your message that is delivered for free doesn’t elicit any conversion, there’s little reason to assume you’ll get conversions for paid ads.
      How do you change this? You learn more about the audience, analyse it, describe it, test various messages and means of communication with it. Then you know better what can actually makes them engage and convert.
      Target audience analysis is a part of marketing that is much more important than ads. Meta provides great opportunities for audience analysis, one of them being the test ads, by the way.
      To summarise, the term “ads” refers only to paid advertising, and is just one component of a Facebook and / or Instagram marketing strategy.

      Consider the following facts and decide for yourself:

      1. Facebook has 3 billion active users, Instagram 1,5 billion. Is there a chance your audience is among them?
      2. Meta ads are on average cheaper than paid search thanks to enhanced targeting and greater converting opportunities. That said, you still can waste all your budget with zero returns if you try advertising without proper preparation.
      3. Facebook and Instagram provide exceptional targeting opportunities, so fine that you can constantly surprise your audience with timeliness and precision of the ads you show them.
      4. Engaging with Facebook and Instagram users who are one step away from becoming your customers, you help them take that step.
      5. Facebook and Instagram allow you to find new qualified leads with ease and often for free

      How do I start marketing on Facebook?

      Here are the four steps to creating a typical marketing campaign on social media:

      1. Set up the profile (for IG) or the page (for FB)
        • Complete all essential details
        • Create your profile design, including the profile pic and background and style guide for the posts.
        • Fill the page with multimedia.
      2. Create a content strategy and make posts and stories:
        • One post – one goal
        • Clear call-to-action (CTA)
        • Concise and clear wording
        • Captivating title
        • Authentic language
        • Unique and creative visual content
      3. Use Meta marketing tools
        • Create pinned posts
        • Boost your posts through ads
        • Create CTA buttons: “Book Now”, “Sign Up”, etc.
      4. Monitor and improve
        • Research audience engagement
        • Compare ads campaigns’ CTR and other metrics
        • Optimise the time of postings
        • Use Facebook Insights to monitor campaigns and adjust the campaigns.

      First of all there are two bidding models:

      • cost-per-click (CPC), i.e. you pay once the user has clicked, i.e. your costs per potential lead do not directly depend on the click-through rate.
      • cost-per-thousand-impressions (CPM), you pay for your ad to be shown a 1000 times, i.e. your costs per potential lead do depend on the click-through rate: the more eye-catching your ad is, the more clicks you will get for the same amount of money. But eventually you can see how much each click actually costs you.

      The average cost per click is about 0.40 USD, i.e. if some abstract business makes one sale from 10 leads, and leads are people who clicked on the ad, then each sale eats up 4 USD of their ads budget. Generally, if you sell candies, your cost per click can be much lower, and if you sell cars, it can be much higher.


      smiling woman
      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

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      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

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      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

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