Optimizely

Digital experience platform for multi-channel marketing optimisation and personalisation.

Optimizely provides a smart way to personalise user experience and orchestrate your digital marketing tools for greater performance. We use the platform to improve user experience on your website and raise conversions. The platform helps us to:

Optimise the content;
Set up multi-channel marketing;
Enhance eCommerce functions.

It also provides insightful predictive analytics for your decision making.

eCommerce businesses use Optimizely to quickly launch online stores seamlessly synchronised with other frontends and the backoffice. The webmaster can easily control the audience’s brand and product experience through smart interconnection between product descriptions and blog-style content. The platform also helps you to take advantage of seasonal and campaign peaks using elastic cloud scaling, and no-code landing page generation.

Digital marketing gains efficiency with behavioural profiling and machine learning provided by Optimizely. Customer profiles are enhanced with predictive analytics. Smart personalised content is created semi-automatically based on the user’s behaviour while searching on Google and on the website. Other digital marketing platforms like HubSpot work together with Optimizely.

optimizely predictive marketing machine learning

Learn more about our solutions where we use Optimizely: eCommerce development, and Digital Marketing.

Why hire us for digital marketing with Optimizely?

We do not rely on assumptions. Instead, we utilise the platform’s tools for profound research and analytics, thus slashing guesswork and manual checks, focus on the most informative and reliable metrics. This helps us to make robust solutions and figure out exactly what improvements will generate the greatest increase in visits and conversions.

We save you time by providing valuable information in big chunks when it is required for decision making. Our online work environment and presentation practices are optimised to provide even more value online than you could get offline, saving time on travelling, etc. Realistic planning allows us to keep the deadlines and budget constraints unless new requirements arise.

Web infrastructure optimisation does not only improve conversions. It also helps you save on ads, manual updates, useless paid links, and even web development. You get more visits, more conversions, more revenue for less expense and effort.

We believe in close confidential partnerships. Most of our clients get invited to our intranet platform where they get acquainted with the entire project team and are able to actively engage in discussions (if they wish). Otherwise, they freely inspect our work and know its true current state at any given moment. You can also get regular reports on the status of the project on demand.

We only use certified tools and pay attention to each SaaS account’s security. All the data transfer channels, especially for the customer details, use quality encryption. Your sensitive data, as well as that of your customers and partners, will never become public.

We don’t just set up the platform and vanish (unless we’re asked to). We keep taking care of your marketing processes, including minor and major updates, free troubleshooting, fixing issues and whatever is required to keep your sales and marketing processes highly performing and economic. We can also run the actual digital marketing activities based on the platform.

Optimizely experience
in detail

We build detailed statistical reports and deliver them to you in a clear way with actionable recommendations or action plans.

We use the platform’s tools powered by artificial Intelligence, ML models, and statistics, to personalise content and product offers for each user across various channels, using simple and lightweight configurations.

Based on our own target audience segmentation enhanced by user behaviour analysis, we optimise the product and editorial content, as well as promotional content, and personalise it for your visitors.

Using the platform’s tools we optimise your online and / or offline catalogues, inventories, and multisite interactions. We can also personalise pricing making it customer specific.

We utilise the platform’s modular framework to increase the website’s extensibility and scalability. You can launch test campaigns and support large-scale boosts with equal ease, using the same configuration.

Based on the preliminary analysis, we optimise your promotion activities across various channels, including weight distribution, content, and interaction between channels.

FAQ

Content cloud
It helps us to deliver highly personalised, targeted content across all channels and adjust it to the ever changing market through the intuitive editing interface, A/B testing, media management, and project collaboration tools.
Commerce cloud
This is a comprehensive eCommerce platform that integrates content marketing, cart management, and other eCommerce functions. This tool uses the output of the Content Cloud to improve eCommerce performance, using AI-driven personalisation, content management, search, A/B testing, and the Promotions Engine. It also allows you to tailor the checkout module and manage multiple sites synchronously.
Intelligence cloud
This tool captures customer data and behaviour across all your channels and uses it as an input for real-time, AI-powered personalisation and optimisation. This includes content, eCommerce functions, and multi-channel digital marketing. It also provides personalised content and product recommendations. Besides that, it offers ahead-of-the-curve analytics: Optimizely Content Intelligence shows you real-time data, content audits, and insights that help you plan completely new content and eCommerce experiences for your customers.

It can if you care about providing a powerful digital experience for your customers and want to be sure in advance that it will be impressive for them and productive for you. The platform is most popular among medium and enterprise-scale brands from:

Healthcare & pharma;
CPG and specialty retail;
Financial services;
Hi-tech;
Manufacturing.

You can think of GA as a basic tool for your digital performance monitoring and strategic planning, but for advanced high-value optimisation you need more advanced tools. Instead of manual picking of audiences and expensive real-life learning you can conduct digital experience with great efficiency, precision, in a background mode, and get outcomes observable in your GA. Brands using Optimizely have their ROI increase by as much as 300%, on average.
Optimizely combines content, eCommerce, and real-time intelligence into one integral platform that allows us to implement highly personalised marketing approaches on a large scale. It is 2 or 3 times quicker to implement than other digital experience platforms. Besides that, the platform updates regularly, relieving you from unnecessary thoughts and headache.

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Testimonials

Kate Castonguay

“Milton Capital”

I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

Lance Kramer

“Grinder Motors”

The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

Mark Straat

“Construction League”

We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

Let's Build Your Success Story Together

Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

Optimizely

Why hire us for digital marketing with Optimizely?

Data-driven

On time, in budget

Minding the Bottom Line

Transparent work process

Security

Ongoing support & maintenance

Optimizely experience
in detail

Analytics

Machine learning

Content

eCommerce functions

Gaining scalability

Channel management