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      Back when we began, Google was our only marketing tool. We used it to evaluate our search performance, find valuable keywords, learn more about our audience, and of course launch campaigns with AdWords (remember this name?;))
      The variety of tools has grown enormously since that time, but Google still stays at the base of our firm foundation. For almost every digital marketing project, we utilise:

      • Google Analytics and Google Search Console;
      • Google Ads;
      • Google Maps (replacing Google My Business).
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      Perhaps the most popular Google marketing tool is Google Ads. We generate greater paid search traffic to your website and more conversions once we start managing your Google Ads. The success of this endeavour is based on permanent monitoring, audit, and daily small improvements. We rely on experts in ad targeting, copywriting and data-driven optimisation in creating precise, segmented campaigns, hunting for search terms (also negative), adjusting bids and content, to get better performance every day.

      google marketing tools ads

      Learn more about our solutions where we use Google: Digital marketing, Branding & strategy, and Digital transformation

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      Why hire us ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ for digital marketing with Google?

      We take care

      made for humans
      Throughout our collaboration, we use Google Analytics to monitor your digital marketing performance and honestly evaluate our impact on it. The collaboration is led by an account manager who is personally involved in monitoring and motivated to improve your target metrics.

      Strategic vision

      bottom line profit ROI
      We exist to facilitate digital transformation of business, launch and evolve great brands. This presupposes long-term collaboration and employment of powerful strategies. We build a strong and integrated foundation for your business growth that can later be implemented, with or without us.

      Fancy yet intuitive

      themes styles
      We know the balance between providing unique experience and being compliant with the industry standards. You will never see us creating redundant animation, weird layout or peculiar wording just for the fun of it. User experience that we create across all channels is almost always unique, yet absolutely intuitive and justified by the properties of the audience, the brand, and the market environment.

      Transparent work process

      transparent work process
      We believe in close confidential partnership. Most of our clients get invited to our intranet platform where they get acquainted with the entire project team and are able to actively engage in discussions (if they wish). Otherwise, they freely inspect our work (e.g. with Google Ads account) and know its true current state at any given moment. You can also get regular reports on the status of the project on demand.


      data driven icon
      We do not rely on assumptions, and Google is a perfect environment to only rely on robust evidence. With its help, we slash guesswork and manual checks, focus on the most informative and reliable metrics, and quickly create tailored knowledge-based solutions to ensure impressive progress.

      On time, in budget

      on time in budget
      We save you time by providing valuable information in big chunks when it is required for decision making. Our online work environment and presentation practices are optimised to provide even more value online than you could get offline, saving time on travelling, etc. Realistic planning allows us to keep the deadlines and budget constraints unless new requirements arise.

      Google marketing
      in detail


      channel strategy

      Before we begin any paid collaboration, we go to GA and investigate the current state: how many visitors land on your website through each channel, how many of them stay and keep returning, what helps them convert, what hinders conversions, what categories of users find your website especially useful, and what elements do they most interact with… Once we have the answers to these and other questions, we can figure out our strategy.


      customer relationships

      Depending on the predefined business goals, we build a strategy that includes the principal stages and feedback criteria. At first we find keywords and optimise the website content, then once we see it properly indexed by Google- we launch test campaigns, then we take successful campaigns and scale them, etc. Based on the strategy, we set up the environment, including Google and third-party tools, and build the team that may include your employees too.

      Keyword Planning

      content audit

      Keyword research helps search engine marketing in general, not only ads. We use Google keyword planner and Google trends to find phrases that can increase your organic traffic. We build different keyword ranges for paid search and organic search. The latter is normally much bigger and influences the product descriptions, editorial content, menus, URLs, headings, meta-tags, and even your website structure. Once created, the two semantic cores should then be maintained and updated on an ongoing basis.

      Business account

      business functions

      There are many reasons to use business functions of Google Maps and Search that replace the former Google My Business. When properly configured, they constitute your brand identity, help users find you and interact with your brand, and work as free advertising. Your brand will be correctly featured on the search result page and Google Maps, which especially helps local search performance.


      marketing promotion ads

      With the help of the Google Display Network, we can reach your audience across multiple channels without even knowing the exact range of websites where your ads will be shown. We create creative compelling visual content that captures attention and drives new folk to your website.

      Paid search

      adaptive holistic approach

      Smart PPC ads are all about variety and testing. We create multiple audiences, pick multiple keywords, write multiple pieces of ad content, and test them all with small budgets. Some of them prove successful (high click-through rate combined with ultimate conversion) and get more budget, while we keep experimenting with new keywords and campaigns. This cycle should never end because competitors don’t wait and the market is constantly evolving.



      OK, we say so because by tools we mean tailored solutions we configure for every specific case.
      But here is the range of Google products that we use:

      1. Google Marketing Platform
      2. Google Cloud, including BigQuery
      3. Google Analytics
      4. Google Ads, including the Keyword Planner
      5. Google Search Ads 360
      6. Google AdSense
      7. Google Trends
      8. Google My Business
      9. Google Webmaster Tools
      10. Google Suite: Docs, Sheets, Slides, and Forms
      11. Google Alerts
      12. Google News
      13. YouTube


      There’s no dedicated Google tool specifically intended for SEO.
      As the world’s biggest search engine, Google is the target platform for all your efforts at SEO. I.e. Google search is where your efforts get rewarded, not where they originate from.

      • Its mission is to deliver the most relevant and useful search results to whatever query a user enters. Consequently, the best way to rank higher is to be truly useful and relevant. Google doesn’t have to help you with it, it already helps you to be found.
      • Its business, in turn, is paid search (not only, but we are talking about the Search function here). That is another reason why Google is not extremely interested in boosting your organic search performance: you won’t be paying for ads if you’re totally happy with the organic traffic.

      However, as mentioned above, we do use Google tools like Keyword Planner and Google Trends to find great search phrases for SEO. However, we mostly rely on other tools, such as SEMrush or ahrefs.

      Yes, YouTube can be used as part of the display ad strategy, and we can also launch video ads. It requires greater budgets, but helps to establish more powerful engaging communication with your audience. We make your ads reach the right audience which ensures even greater conversion rates than paid search can offer. Video ads also allow for creative and engaging user experiences.
      To measure YouTube ads success, we track the views, clicks, costs by the target group using the Analytics tab in your YouTube account.


      smiling woman
      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

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      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

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      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

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