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      We firmly believe that ‘if it is worth doing, it is worth measuring’. We make sure all vital data regarding your website is measured and recorded. The analysis of the collected data is where we excel. By implementing web analytics tools, we are able to evaluate the efficiency of online marketing campaigns and tweak them for better results. Web analytics helps businesses of all sizes to keep ahead of the competition through:

      • Giving you complete information about your website visitors;
      • Allowing you to fine-tune online advertising;
      • Helping you make informed business decisions.

      Web analytics is a fundamental tool that enables us to measure, analyse, and optimise your website’s performance. That’s how we empower your business to make data-driven decisions, enhance user experience, and achieve your marketing goals.

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      Automated analytic tools have revolutionised the way we process and analyse data in the digital marketing landscape. With their ability to harness big data and leverage artificial intelligence, these tools provide valuable insights and enable data-driven decision-making.

      Web analytics encompasses various analytics that help businesses understand and optimise their online presence. Using advanced web analytics tools, our Melbourne-based web analytics agency draws structured conclusions, identifies issues, and uncovers opportunities for improvement.

      web analytics

      You can request web analytics as a separate service, but we also provide it as part of solutions, namely Web development, eCommerce development, Digital Marketing, and Digital Branding and Strategy

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      Reasons to hire us for Web Analytics

      Extensive expertise in Web Analytics

      With our advanced knowledge and experience in web analytics, we have a diverse portfolio of completed projects that showcases our expertise. We are more than happy to share samples of our work, and we even offer trial tasks to demonstrate our professionalism and capabilities.

      Tailored approach to our clients

      made for humans
      We understand that each client is unique, and we take into account the individual characteristics of their business. That's why we carefully consider these specific nuances when preparing analytical reports. Our goal is to provide customised solutions that cater to your particular needs.

      Orientation towards B2B cooperation

      support mentorship
      We are well-versed in the intricacies of B2B communication and know how to effectively engage with managers and heads of structural divisions. We provide detailed budget breakdowns and comprehensive summaries of campaign results to ensure transparency and foster a strong working relationship.

      Transparent service

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      You will always have access to the platforms where we set up and manage your campaigns. We also provide in-depth monthly reports highlighting the work done, campaign performance statistics, and valuable insights. This allows you to stay informed and track the progress of your digital marketing campaigns.

      Use of advanced software

      communication automation
      We stay at the forefront of technology by regularly updating our software tools. Our team develops new analytical methodologies and adjusts them to suit each customer's specific needs. We embrace machine learning capabilities, enabling us to uncover necessary dependencies and insights that may go unnoticed.

      A single point of contact

      customer relationships
      To streamline our services and enhance communication, we assign a dedicated project manager as your primary point of contact. This project manager will oversee all your services, ensuring a seamless and efficient experience.

      Web Analytics
      in detail

      Campaign analysis

      marketing promotion ads

      This involves examining current and past marketing campaigns to understand the factors influencing click-through rates, costs, and overall performance. We help you optimise your marketing efforts by identifying successful PPC tactics for maximum results.

      Web property analytics

      audit technical optimization

      Our web analytics tools provide valuable insights into user journeys, conversions, and factors contributing to visitor drop-offs. We uncover opportunities to improve user experience and increase conversion rates by analysing these data points.

      SEO analytics

      content audit

      This includes conducting an on-site and off-site SEO audit of your website. We assess technical parameters, content quality, backlink profiles, and other essential factors that impact your website's ranking on search engines like Google.

      Mailing analysis

      marketing spreading

      We evaluate various aspects of your email campaigns through mailing analysis, including audience segmentation, content effectiveness, and feedback analysis. By analysing quantitative and qualitative data, we provide insights to help you optimise your email marketing strategy and achieve better outcomes with your subscribers.

      Reputation analysis


      Our reputation analysis services assess the concentration of positive and negative feedback about your brand online. We develop an action plan based on our findings to enhance your domain's reputation and build a robust online presence.

      Intelligent attribution

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      With the help of advanced analytics strategies, including extensive data analysis and artificial intelligence, we determine the individual contributions of various marketing channels, mediums, and campaigns to your final conversions. This intelligent attribution lets us optimise your budget allocation and make data-driven decisions to maximise your marketing ROI.



      Web analytics is collecting, measuring, analysing, and interpreting data related to website usage and user behaviour. It involves tracking and analysing various metrics to gain insights into how users interact with a website, aiming to optimise website performance and achieve business objectives.


      Web analytics measures key metrics such as website traffic, user engagement, conversions, and other relevant data points. It involves using web analytics tools, such as Google Analytics, to gather data on user activities, including page views, click-through rates, bounce rates, and conversion rates.

      Here is an overview of how web analytics works:

      1. Data Collection: Web analytics tools, such as Google Analytics, track user interactions on a website. They capture data points such as page views, clicks, sessions, bounce rates, conversions, and more. This data is collected through tracking codes, cookies, and tags placed on web pages.
      2. Data Processing: Once the data is collected, it goes through aggregation and organisation. Web analytics tools process the raw data to generate meaningful metrics and reports. This includes grouping data by dimensions, such as traffic sources, user demographics, devices, etc.
      3. Data Analysis: The processed data is then analysed to extract insights and identify patterns. Web analysts use various techniques and tools to explore the data, uncover trends, and gain a deeper understanding of user behaviour. This analysis may involve segmentation, funnel analysis, cohort analysis, and other methods to examine different aspects of website performance.
      4. Performance Measurement: Web analytics focuses on measuring key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts and website performance. KPIs may include metrics such as website traffic, conversion rates, average session duration, click-through rates, and more. By tracking these KPIs, businesses can assess their progress towards their goals and identify areas for improvement.
      5. Reporting and Visualisation: The insights and findings from the analysis are presented in the form of reports and visualisations. Web analytics tools provide customisable dashboards, charts, and graphs that help stakeholders easily understand the data. Reports may be generated regularly to track progress, highlight trends, and share insights with key stakeholders.
      6. Continuous Optimisation: Web analytics is an ongoing process. Based on the insights gained, businesses can make data-driven decisions to optimise their website, marketing campaigns, and overall digital strategy. This may involve changing website design, content, targeting strategies, and more to improve user experience and drive better results.

      Here are some things that web analytics cannot provide:

      • User Intent: Web analytics can tell how users interact with your website but cannot reveal the underlying intent behind their actions. It cannot definitively answer why users visit your site, their motivations, or their needs. Understanding user intent often requires additional research and qualitative analysis.
      • Offline Customer Behavior: Web analytics primarily focuses on online interactions and data. It cannot provide insights into customers’ offline behaviour, such as purchases made in physical stores or phone inquiries. Integrating web analytics with other data sources may be necessary to understand the complete customer journey.
      • User Emotions and Sentiments: Web analytics cannot directly measure user emotions or sentiments while interacting with your website. It does not capture how users feel about the content, design, or overall user experience. You may need to employ other research methods like surveys, user testing, or sentiment analysis to gauge user emotions.
      • Competitive Data: Web analytics tools typically focus on analysing data from your website. They do not provide direct access to your competitors’ website data. Gaining insights into competitors’ performance, strategies, and user behaviour often requires competitive intelligence tools and market research.
      • External Factors: Web analytics primarily measures website performance and user behaviour within your digital ecosystem. It does not account for external factors that may impact your website’s performance, such as market trends, competitor activities, economic conditions, or seasonal influences. Considering external factors requires a broader analysis beyond web analytics data.
      • Individual User Identification: Web analytics tools generally respect user privacy and aggregate data to provide overall insights. They do not provide identifiable user information unless explicitly permitted and configured. While web analytics can provide anonymous user data in aggregate, it cannot identify specific individuals or their personal information.


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      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

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      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

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      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

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