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      Social Media Marketing allows businesses to move from the broad traditional advertisement method to a more targeted business promotion by:

      • Focusing on relevant audience, thus saving money and time
      • Establishing communication with the audience and providing them with interactive options
      • Creating and reinforcing your brand image according to the market expectations.

      Which is why it is crucial to serve the right message to the intended audience on the right social media platforms. As a Melbourne-based agency, we offer top social media marketing services, including content creation and management, to ensure our clients’ business goals are met.

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      Our approach to social media marketing involves creating useful content that resonates with your target audience. By using data-driven insights, we ensure your content is both engaging and effective. Whether it’s through images, videos, or text, our creative agency can help you craft content that tells your brand’s story and connects with your audience.

      In addition to social media content creation, our agency also provides targeted ads designed to reach your ideal customer. By leveraging the latest advertising techniques, we help you maximise the reach and impact of your campaigns.

      Our ultimate goal is to link a customer’s problem to the solution you’re offering. By providing useful and insightful content, we can persuade your audience to take action and become long-term paying customers.

      social media marketing

      You can request SMM as a separate service, but we also provide it as part of Digital Marketing. We recommend subscribing to combined digital marketing. It is more cost effective and you will be able to enjoy the synergy effect from one team running all of your digital marketing.

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      Reasons to hire us for SMM services


      marketing promotion ads
      We ensure your customers are clear of your social media content. We provide top social media marketing strategies across multiple platforms, including Facebook and Instagram, to reach your target audience and reinforce your brand image.

      Transparent service

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      You always have access to the platforms where we set up your campaigns. Our agency also provides in-depth monthly reports that sum up the work done, campaign performance stats, and insights. This helps you monitor progress and make informed decisions about your campaigns.


      customer relationships
      We believe there are no templated approaches and no cutting corners when it comes to working with our clients. We work closely with you to ensure your content is consistent and uniform across all platforms.

      Planning for success

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      Every auspicious venture starts with building a plan and creating strategies to make that plan come to life. Our agency plans, strategises, and monitors your campaigns to ensure progress is achieved. We understand that social media provides an opportunity to maximise the advertising potential if it is done correctly.

      A single point of contact

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      Your project manager takes care of all the services you use, not only SMM.

      Correct market segmentation

      channel strategy
      At our agency, we take the time to understand what your customers really need. We help you build an exciting and attractive brand image people want to engage with. We ensure your customers see you as a solution to their problems, not just a product or service.

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      Instagram Marketing


      Our social media marketing services include creating quality, engaging content and running exciting ad campaigns on such popular platform as Instagram. With Instagram being one of the leading social media platforms for brand awareness, we help your business reach your target audience and drive traffic to your website.

      Facebook Marketing

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      Presence on Facebook allows you to become available to your customers in a place where they are already spending their time. Our agency takes responsibility for creating and distributing quality content on Facebook to shape your brand image the way the market craves it.

      YouTube Marketing


      YouTube is another influential platform we use to design marketing strategies with the greatest potential for attracting traffic and generating leads.

      Profile Optimisation

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      A professionally-looking social media profile boosts brand confidence in your potential clients. You never get a second chance to make a first impression, so how your public profile looks is crucial.

      LinkedIn Marketing


      We also recognise the underutilised potential of LinkedIn. Through clever marketing campaigns, we help your company generate quality traffic and increase brand awareness on this widely used social network. Additionally, our agency team designs important aspects of your LinkedIn page to make your business more identifiable by the market.

      Hashtag Research

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      Hashtags help increase reach and engagement on your content. Moreover, it does so organically. We work on finding what specific hashtags your audience is using and build a content strategy that most interests them. We also create an effective navigation environment for your subscribers based on unique brand hashtags to help them get the most out of your profile.



      Taking care of:
      • Target audience analysis
      • Hashtag research
      • Social Media profile optimisation
      • Design and creation of posts
      • Simple targeted ads
      • Facebook and Instagram stories
      • Performance analytics & insights


      Adding more effort to:
      • Regular posts & stories
      • Animated posts
      • Progressive targeted ads
      • Engaging with the audience
      • Retargeting
      • Campaign testing


      from $6000
      Accelerating to ensure:
      • Daily monitoring
      • Photography processing
      • Video editing
      • Conversion target setup
      • Complex contextual ads
      • Multiple product campaigns



      Social media marketing (SMM) is promoting a product, service, or brand through social media platforms. It involves creating and sharing content on networks to achieve marketing and branding goals. Social media marketing is used to increase brand awareness, drive website traffic, and engage with customers or potential customers.


      The main objective of social media marketing is to connect with the target audience by delivering relevant and engaging content. This content can be in the form of text, images, videos, or a combination of these formats.

      Social media marketing is important for several reasons:

      1. Increased Brand Awareness: Social media platforms have millions of active users, making it an effective tool for increasing brand awareness. Promoting your business can reach a large audience and increase your brand’s visibility.
      2. Cost-Effective: Social media is a cost-effective way to promote your business. Most platforms offer free business accounts, and the cost of paid advertising is often lower than traditional advertising channels.
      3. Targeted Advertising: Platforms allow businesses to target specific demographics, interests, and behaviours. This targeted approach ensures your message reaches the right people, increasing the chances of conversion.
      4. Customer Engagement: Platforms allow businesses to engage with their customers in real time. Businesses build trust and loyalty with their audience by responding to customer inquiries and concerns.
      5. Increased Website Traffic: Social media can drive traffic to your website through links to your website or blog. By sharing valuable and engaging content, you encourage users to visit your website, increasing the chances of conversion.
      6. Improved Search Engine Rankings: Activity can improve your website’s search engine rankings. By sharing content and driving traffic to your website, social media signals increase your website’s authority and relevance in search engine algorithms.

      A social media marketing agency is a company that specialises in providing SMM services to businesses. These agencies have a team of social media experts who create and implement marketing strategies across various platforms such as Facebook, Instagram, LinkedIn, and others.


      SMM agencies offer a range of services, including management, content creation, advertising, analytics and reporting, influencer marketing, and more. These agencies work with businesses of all sizes, from small startups to large corporations, to help them achieve their marketing goals.


      Businesses focus on their core operations by partnering with an SMM agency while leaving the marketing to the experts.

      Yes, SMM can really help your business. With billions of people using social media platforms, it has become an essential tool for businesses to connect with their target audience, increase brand awareness, drive website traffic, and generate leads. SMM allows businesses to promote their products or services through engaging content, targeted advertising, and customer engagement. By building a strong presence, businesses establish themselves as a credible and trustworthy brand.


      Social media marketing is also cost-effective compared to traditional marketing methods, making it accessible to businesses of all sizes. Social media has become a crucial part of a successful marketing strategy and provides numerous benefits to businesses looking to grow and succeed in today’s digital world.

      At itsmydigital, we believe that measuring the ROI (Return on Investment) of social media marketing is essential for evaluating the effectiveness of our efforts. We understand the importance of tracking key metrics and using various methods to gauge the impact of our marketing campaigns. Here are the approaches we employ:

      1. Defining objectives: We start by setting clear goals, aligning them with measurable outcomes such as website traffic, lead generation, sales, and brand awareness.
      2. Tracking website analytics: We utilise web analytics tools like Google Analytics to monitor the traffic driven to our website from different platforms. By tracking metrics such as visits, time spent on site, bounce rates, and conversion rates, we can assess the impact of our efforts on website performance.
      3. Monitoring engagement metrics: We pay close attention to engagement metrics, including likes, comments, shares, retweets, and mentions. Higher engagement levels suggest a positive response to our content, contributing to increased brand visibility and reach.
      4. Measuring conversions: We set up conversion tracking on our website to monitor the number of visitors who take desired actions, such as making purchases, signing up for newsletters, or filling out contact forms. By attributing these conversions to our campaigns, we can evaluate their impact on lead generation and sales.
      5. Assessing social media reach: We evaluate the size and growth of our following, as well as the reach and impressions of our posts. Analysing the demographics and interests of our audience helps ensure effective targeting of our desired customer base.
      6. Calculating customer lifetime value (CLV): We determine the average revenue generated from a customer over their entire relationship with our business. By tracking the source of our customers and their subsequent value, we estimate the long-term impact of social media marketing on revenue.
      7. Comparing costs and returns: We analyse our expenses, including content creation, advertising, and campaign management costs. By comparing these costs against the returns we generate, such as increased sales, customer acquisition, or improved brand perception, we calculate our ROI.
      8. Using UTM parameters: We implement UTM (Urchin Tracking Module) parameters in our social media links to track the source of website traffic and conversions from specific campaigns. UTM parameters provide detailed data on which platforms, ads, or posts are driving the most valuable traffic and conversions.
      9. Conducting surveys and feedback: We actively seek feedback from our customers or target audience to gather qualitative data on their perception of our brand, whether they discovered us through social media, and how it influenced their decision-making process. Surveys and interviews provide valuable insights into the intangible impact of our SMM.

      Regularly reviewing and assessing the data, identifying trends and patterns, and making adjustments based on the insights gained help us maximise the effectiveness of our campaigns and optimise our return on investment.

      Yes, you can, but it’s a full-time job. We want you to be more strategic about your business, and we’ll take care of the social media stuff.

      We are here to help address your concerns and provide a better experience. At our agency, we take a comprehensive approach to SMM and pride ourselves on delivering tangible results for our clients. 


      We want to emphasise that social media marketing is a long-term solution. Engaging with your audience effectively requires ongoing monitoring, optimisation, and content creation. It’s a continuous process that requires patience and a long-term perspective.

      Content production is a resource-intensive process. We can offer the following options: 

      • Work with the content that you have (if there are no photos and videos at all, then we will find for you references on how to shoot your product);
      • Use libraries of stock photos, videos, illustrations, music, and vectors;
      • Create content from scratch using graphic design tools.

      Yes, we can, but first, we’ll tell you what tools, budgets, resources, and mechanics we’ll need to achieve this.


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      Kate Castonguay

      “Milton Capital”

      I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.

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      Lance Kramer

      “Grinder Motors”

      The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.

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      Mark Straat

      “Construction League”

      We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!

      Let's Build Your Success Story Together

      Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.

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