How to promote vehicle parts

FORTLUFT INC

FORTLUFT INC is a company that specialises in engineering and distributing vehicle parts. Key product categories include Exhaust Systems, Heat Protection, and Intercooler Piping. Production facilities are located in the USA, Germany, Italy, Poland, Korea, China, and India. The company’s primary goals are to provide customers with high-quality services and take responsibility for its products’ quality.

The main requirement

The website’s goal has been defined as “the user should easily find the information they need without getting lost in the functionality and numerous pages.” At the same time, it was identified that aesthetics and pleasure from working with the resource are crucial.

The audience

We focused on dealers, distributors, online and retail stores, automotive services, and repair shops. We also considered raw materials and components manufacturers to manufacture its high-quality products, particularly engineers.

Custom or standard

We drew customers’ attention to the fact that FORTLUFT INC not only refines and improves existing models but also develops new products. We have presented all products in 4 large sections – Exhaust Parts, Aluminum Piping, Heat Protection and Accessories – for easy site navigation.

Building trust

We have created an informative website with a detailed description and a high-quality image for each required automotive part. Customers can now view each product from different angles in detail. They can now also choose and order the appropriate size and quantity online. A detailed description of each product and its technical characteristics is also available.

Results

A well-thought-out interface, both on the UX and UI side

As a result, we have a website with which the client receives the following benefits:

User-friendly online catalogue with detailed product description and photos
Wide range of company’s products
High-quality goods

Also, the client can ask a question of interest to him in the chat on any website page.

Customer's comment

Mark H.

“Done”

Developing a website is not an easy task, but your team handled it in the best possible way. All comments, corrections and suggestions were instantly taken into account. It was a pleasure to work with skilled professionals.

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