Digital Marketing

Digital marketing is a comprehensive set of strategies and tactics to promote products, services, or brands through digital channels. It leverages various online platforms, channels, and technologies to connect with a target audience, engage them, and influence their buying decisions. This encompasses many activities, including search engine optimisation (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more.

The primary goal of digital marketing is to increase brand visibility, generate leads, drive website traffic, and, ultimately, boost conversions and revenue. It’s highly data-driven, allowing marketers to track and measure their campaigns’ performance in real-time, making data-informed decisions and optimising strategies for better results. In a rapidly evolving digital landscape, staying updated with the latest trends and technologies is crucial for a successful digital marketing campaign.

Digital marketing is crucial because it allows businesses to reach their target audience where they spend a significant amount of time – online. It enables precise targeting, cost-effectiveness, real-time data analysis, and the ability to adapt strategies quickly. This leads to increased brand visibility, customer engagement, and higher conversions and revenue.

This type of question is normally asked by people used to setting up ads on their own, posting stuff on social media, etc. Imagine how much time you could save once you eliminate this activity by delegating it to professionals.

Furthermore, we as an agency will not do what you used to. We implement an integrated cross-channel approach and brand new approaches you have no time to learn on your own, which helps us boost your visibility on the web and make your online presence many times more effective. Here are the benefits:

• Your reach among relevant audiences grows;
• Your brand image becomes stronger;
• Conversion rates on your website grow visibly;
• Your market becomes more transparent to you, so you understand your customers better;
• You get higher returns on marketing investment (ROMI);
• You save time, money, effort and energy.

As your online presence improves, you start getting customers from target groups who have previously been out of your reach. You simply pop up higher on the search result page in Google – and your competitors’ customers start switching to you.

Targeted marketing communication helps you reach more specific target groups who might have had no idea about your product type. Now they get this knowledge and reveal a surprising desire to have it!

The content you publish across the industry-relevant channels starts shaping public opinion in your favour. People who have previously taken your type of product as something insignificant, useless, or even dangerous (!) start changing their minds and thinking about trying it. 

All these and other changes are generated by digital marketing (SEO, SMM, PPC, targeted ads, content marketing) and reveal new scaling opportunities for your business.

We take charge of two factors in your profit formula: visitors and conversions. 

Visitors

To attract them, we set up and manage advertising campaigns (PPC), engage them through social media (SMM), feed them with targeted ads, and persuade them with valuable and insightful content. Besides that, we improve your visibility on the search engines (SEO), which includes external optimisation (e.g. backlinks to your website) and internal optimisation (improvements to the website itself, including its text content, meta-text, loading speed, quality of internal links, etc.)

As a result, your brand awareness grows, and people on the web come across your products and services more often and finally get interested. They get on your website or social page, where the desired conversion occurs.

Conversions

Once a visitor has got onto your website (or social page), they can either convert and become your client or leave. Our goal is to maximise the rate of success. To make this happen, we begin with measuring and understanding the reasons for success or failure. We do that using advanced web analytics tools. 

Once we understand the situation, we set goals and make improvements. For a website, it may be a change to design, placing of the buttons, text to guide the user, error fixing, abandoned cart mailing, etc., i.e., web development work. For a social page, it would be changes to texts, posts, functional elements, and communication practices for your social media operators. 

All these improvements aim at one goal – to make more of your visitors end up as your clients – or whatever you want them to become. Dedicated specialists do different parts of this work, but they are all connected in one team and make decisions together.

You need more people aware of your products and services to attract more sales. This awareness is built in stages that can be seen as follows:

1. First of all, they need to be aware of your niche as such (if it is innovative, it takes time to inform the market about the very existence of this kind of solution to their existing wants); 
2. Then, they come across your brand and identify it as a possible solution to their known problem; 
3. Then, they start recognising your brand when they see it once and once again;
4. Then your brand becomes the thing they call to memory every time they think about their relevant needs;
5. Finally, they put your brand among those they think of or deal with regularly, as much as it applies to your product type. 

Our work is to define the stage your brand awareness is at (among a specific target group) and take well-structured and scheduled actions to raise it to the next level. Every step requires its own set of tools and activities, and we are capable of all of them.