Email Marketing
Inform, educate, and engage your warm audience using effective email marketing strategies. Build relationships and let them be the first to know.
People hate spam, so it’s crucial to create compelling emails that avoid ending up in their spam folders. Take a moment to examine your inbox. If you manage it well, you likely keep only a few subscriptions, most of which are marked as “read” even if you haven’t opened them. However, there’s always one or two authors whose emails you rush to read every time you receive a notification. But why is that?
- They address your real pressing issue, providing solutions or valuable information;
- Every email elaborates on its specific aspect, making the content highly relevant to your interests;
- Emails feel personal and enjoyable to read, establishing a strong connection with you as the recipient.
In today’s digital landscape, where attention spans are fleeting, and competition for attention is fierce, email marketing remains a reliable channel to capture your audience’s interest.
We didn’t even mention design because, in email marketing, overly flashy and elaborate designs can sometimes give readers the impression that they are being sold something. Instead, our Melbourne-based email marketing agency prioritises a minimalistic design approach in our email campaigns, allowing the content to take centre stage.
While we cannot write the content for you, as you are the expert in your field, we can assist you in unpacking your expertise, identifying the aspects necessary to your target audience, and building a content plan that yields the most favourable results.
We do not provide email marketing as a separate service. It is part of strategic solutions, such as eCommerce and Digital Marketing. It can also be part of Content Marketing (email as a channel for content).
Reasons to hire us for Email marketing
Quality
Project-based
No mailing malpractice
PSYCHOLOGY OF CONSUMPTION
PERSONALISATION
AUTOMATION
WELL-DEFINED STRATEGY
POWER OF EMAIL TEMPLATES
VARIOUS OBJECTIVES
Email marketing
in detail
Mailing strategy
With our deep understanding of your brand values, products, and target groups, we develop a comprehensive mailing strategy that effectively balances different types of content and strategic calls to action. By identifying the specific target groups within your audience, we tailor messages to suit their needs and preferences. Our mailing strategy is carefully crafted to engage, inform, and convert, ensuring that each e-message serves a purpose in your marketing plan.
Design and copywriting
Our expertise extends beyond strategy development. We have skilled designers who create visually appealing HTML templates, incorporating all the planned content types, calls to action, and functional elements. These flexible templates allow for easy configuration and customisation of individual messages. With our copywriting services, we provide compelling and persuasive content that aligns with your brand voice and messaging.
Backend and metrics
If your website lacks a subscription form, we create one that seamlessly integrates with your site and provides users a simple and enticing way to subscribe. We set up the mailing system, configuring automatic audience creation, email sequences, and triggers that enable timely and personalised communications. Our expertise in email marketing tools ensures that the backend processes run smoothly and efficiently.
FAQ
Email marketing is a highly effective digital marketing strategy that sends targeted messages and promotional content to individuals through e-message. It is a direct and personalised approach to engage with potential customers, nurture leads, build brand loyalty, and drive conversions.
At its core, email marketing revolves around building a list of subscribers who have willingly opted in to receive communications from a particular brand or organisation. These subscribers can be existing customers, prospects, or individuals who have shown interest in the products or services offered. Businesses can send regular e-messages to this audience with their permission, delivering valuable content, special offers, updates, and other relevant information.
To effectively execute email marketing, there are several key steps and best practices to follow:
- Define your goals: Start by clearly outlining your objectives for email marketing. Whether it’s increasing brand awareness, driving sales, nurturing leads, or retaining customers, having specific goals will guide your overall strategy.
- Build a quality email list: Focus on growing a permission-based list of individuals who have willingly opted in to receive communications from your brand. Provide various opportunities for visitors to subscribe, such as through website sign-up forms, landing pages, social media promotions, or events.
- Segment your audience: Divide your email list into specific segments based on demographics, interests, purchasing behaviour, or other relevant criteria. This lets you personalise your messages and deliver content that resonates with each group.
- Craft compelling content: Create engaging and relevant content that provides value to your subscribers. This include informative articles, helpful tips, exclusive promotions, product updates, or industry insights. Use persuasive copywriting techniques to capture attention and drive action.
- Design visually appealing emails: Use professional templates or design custom templates that align with your brand’s visual identity. Ensure your e-messages are mobile-friendly, easy to read, and visually appealing. Incorporate compelling images, clear calls to action, and balanced text-to-image ratios.
- Focus on subject lines and preheaders: Craft attention-grabbing subject lines and preheaders that entice recipients to open your emails. Experiment with personalisation, urgency, curiosity, or benefit-driven language to boost open rates. Keep them concise and relevant to the content.
- Optimise for deliverability: Follow best practices to improve deliverability and avoid spam filters. Use reputable service providers, authenticate your domain, maintain a clean email list by regularly removing inactive or bounced addresses, and honour unsubscribe requests promptly.
- Test and measure: Continuously test different elements of your email campaigns, such as subject lines, content formats, CTAs, and send times. Use A/B testing to compare different versions and optimise for better results. Monitor key metrics like open rates, click-through rates, conversion rates, and subscriber engagement to gauge performance.
- Automate where possible: Implement automation to streamline email marketing efforts. Set up triggered e-messages based on user actions, such as welcome emails, abandoned cart reminders, or post-purchase follow-ups. Use email marketing automation tools to schedule and send messages at optimal times.
- Monitor and optimise: Regularly analyse the results of your email campaigns and use the insights to refine your strategy. Pay attention to subscriber feedback, engagement patterns, and conversion rates. Make data-driven decisions to improve future campaigns and maximise your email marketing ROI.
A good open rate for email marketing varies depending on several factors, including the industry, the type of e-message being sent, the email list’s quality, and the subscribers’ engagement level. Generally, average open rates across industries range from 15% to 25%.
However, it’s important to note that what constitutes a “good” open rate can differ based on your specific circumstances and goals. You might aim for a higher open rate if you have a highly targeted and engaged email list. On the other hand, if your list is larger and more diverse, a slightly lower open rate might still be successful.
Email marketing allows businesses to reach their target audience directly, nurture relationships, and drive conversions. With its personalised and targeted approach, email marketing consistently delivers a strong return on investment (ROI) and outperforms many other marketing channels. Businesses build brand loyalty, increase customer engagement, and generate revenue by providing valuable content, promotions, and updates.
The effectiveness of email marketing lies in its ability to deliver relevant messages to a receptive audience, resulting in higher open rates, click-through rates, and conversion rates. Email marketing drives business growth and delivers measurable results when implemented strategically and supported by quality content.
The cost of email marketing varies depending on various factors, including the size of your email list, the frequency of your campaigns, the level of automation and personalisation you require, and the email service provider (ESP) you choose.
Generally, the cost of email marketing consists of two main components:
- ESP fees: Email service providers offer various plans and pricing options based on the number of subscribers or the volume of e-messages sent. Prices range from free for basic plans with limited features and a few subscribers to several hundred or even thousands of dollars per month for larger lists and more advanced functionalities.
- Additional costs: Depending on your needs, additional costs may be associated with email marketing. These include expenses for template design, copywriting, graphic design, marketing automation tools, email list management, and analytics platforms.
It’s important to note that while email marketing costs are associated, it remains one of the most cost-effective marketing channels available. The potential return on investment (ROI) can be substantial, making it worthwhile for businesses of all sizes.
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Testimonials
“Milton Capital”
I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.
“Grinder Motors”
The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.
“Construction League”
We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!
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