Marketing Automation
We help you scale your business and save budgets by using advanced lead generation technologies.
If you are interested in scaling your business, you may realise the lead-generation challenges that can hinder growth. They relate to campaign management and early customer journey stages across various channels. To eliminate budget loss and ensure consistent scaling in sales, consider the following:
- Automatic campaign management adjusts campaigns and re-allocates the budget to the most successful channels at the right moment, even at night;
- Trigger emails and auto-funnels help you engage and lead the customer from the first encounter to conversion effortlessly;
- Sales intelligence is easy to set up and powerful in providing valuable information regarding the performance of each channel, medium, campaign, etc.
Our marketing automation agency based in Melbourne specialises in creating tailored strategies that align with your business goals. Our experts ensure that your marketing automation efforts result in increased conversion rates, enhanced lead generation, and optimised resource allocation.
In the dynamic landscape of digital marketing, staying ahead requires innovative strategies. This is where marketing automation emerges as a game-changer.
It offers tailored solutions that redefine your marketing approach, leveraging the power of cutting-edge technology and strategic insights.
We regard digital marketing as a closed loop of targeting, impressions, engagement, conversions, and evaluation. When automated, this loop can be performed within a second. The machine permanently adjusts campaigns’ parameters, content, pay-per-click expenditure, etc., to get better results every second.
Let us automate your marketing activities so you can enjoy greater productivity and more resources for the work that requires human capabilities. We use the most advanced and flexible CRM systems to empower your business with technologies.
You can request Marketing Automation as a separate service, but we also provide it as part of solutions, namely eCommerce development, CRM & Intranet, and Digital Transformation.
Reasons to hire us for Marketing Automation
Done for humans
Measurable outcomes
Mobile first
Transparent work process
On time, in budget
Ongoing support & maintenance
We rely on
world-
renowned
tools
Marketing Automation
in detail
Leadgen and nurturing
We strategically set up the tracking of lead progression across your sales pipeline. This data becomes invaluable for your sales team, enabling them to fine-tune marketing tactics and amplify the impact of your efforts. The result? Enhanced conversion rates and a deeper understanding of your lead generation strategies.
Social media sync
Social media and messaging platforms are pivotal in modern customer communication. We synchronise these channels with your backend software, enabling instant customer responses. By harnessing the power of real-time interaction, we foster deeper connections and responsive engagement with your audience.
AI & Bots
With the ability to discern user behaviour, AI triggers personalised responses, enriching customer experiences. Bots enhance customer service, significantly reducing labour costs while maintaining optimal customer engagement.
CRM web forms
CRM web forms offer a two-fold benefit. They serve as a gateway for customer requests and offer insights into user behaviour. We refine your engagement strategy by analysing form completion rates and identifying potential drop-offs. These forms also facilitate long-term automatic engagement through trigger emails.
Contact center
Seamlessly integrate all communication channels – chats, web forms, emails, and phone calls – into a unified contact centre. The data generated from these interactions unveils user insights, sparks service enhancements, and refines marketing and sales workflows.
Programmatic advertising
Targeting your audience based on behaviour data becomes precise and adaptive. This approach ensures ads are delivered to the right users at the right time, maximising your advertising ROI.
FAQ
Marketing automation is the use of technology and software to streamline, automate, and optimise various marketing tasks and processes, such as lead generation, lead nurturing, customer segmentation, email marketing, social media management, and campaign tracking.
It aims to enhance efficiency, personalise customer interactions, and drive better results by delivering the right message to the right audience at the right time.
Marketing automation utilises software and technology to automate and streamline various marketing tasks and processes. It involves capturing, tracking, and analysing customer data to deliver personalised messages and content across different channels. Here’s how it typically works:
- Data Collection: Marketing automation starts with collecting data from various sources, such as website visits, social media interactions, email opens, and form submissions. This data helps create a comprehensive profile of each prospect or customer.
- Segmentation: The collected data is used to segment your audience based on demographics, behaviour, interests, and other relevant factors. This segmentation allows you to create targeted and personalised marketing campaigns.
- Lead Generation: Marketing automation tools often include lead capture forms, landing pages, and pop-ups that encourage visitors to share their contact information in exchange for valuable content, such as eBooks or webinars.
- Lead Nurturing: Once leads are captured, automated email sequences are used to nurture them through the sales funnel. These emails provide valuable content, address pain points, and guide leads towards purchasing.
- Personalised Content: Marketing automation platforms allow you to deliver personalised content to each lead based on their behaviour, preferences, and stage in the buying journey. This includes sending relevant blog posts, case studies, and product recommendations.
- Multi-Channel Engagement: Marketing automation spans multiple channels, including email, social media, SMS, and website interactions. It ensures consistent messaging and engagement across all touchpoints.
- Behaviour Tracking: Automation tools track user behaviour, such as website visits, clicks, and email interactions. This data helps tailor marketing messages and content to match the user’s interests.
- Lead Scoring: Leads are assigned scores based on their behaviour and interactions with your marketing materials. This helps prioritise and focus on leads most likely to convert into customers.
- Automated Campaigns: Marketing automation allows you to set up triggered campaigns that activate based on specific actions or events. For example, sending a follow-up email when a lead downloads a resource.
- Analytics and Reporting: Marketing automation provides detailed analytics and reporting, allowing you to measure the effectiveness of your campaigns, track conversion rates, and make data-driven decisions.
- Continuous Optimisation: Marketing automation systems analyse the performance of different campaigns and content over time. This data is used to refine strategies, optimise messaging, and improve overall campaign effectiveness.
Yes, marketing automation is important as it streamlines and enhances marketing efforts by automating repetitive tasks, improving lead nurturing, increasing efficiency, and enabling personalised customer engagement.
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Testimonials
“Milton Capital”
I know I’m a difficult client, but somehow you guys found a way to my heart. I love it when I can forget about all tech stuff for a known monthly fee.
“Grinder Motors”
The website was launched according to the schedule, our customers can now easily get their future vehicle configured online, immediately get the price and the date they can sit and drive.
“Construction League”
We used to waste 40% of our office time on useless paperwork and failing workflows or simply chaos no workflows at all. I saved us more than money or time, it’s about our market share! Thank you!
Let us know by pressing “CONTACT US” above or dropping a line in our livechat. For a more in-depth discussion, try filling out our Brief.
