Google

Before we begin any paid collaboration, we go to GA and investigate the current state: how many visitors land on your website through each channel, how many of them stay and keep returning, what helps them convert, what hinders conversions, what categories of users find your website especially useful, and what elements do they most interact with… Once we have the answers to these and other questions, we can figure out our strategy.

Depending on the predefined business goals, we build a strategy that includes the principal stages and feedback criteria. At first we find keywords and optimise the website content, then once we see it properly indexed by Google- we launch test campaigns, then we take successful campaigns and scale them, etc. Based on the strategy, we set up the environment, including Google and third-party tools, and build the team that may include your employees too.

Keyword research helps search engine marketing in general, not only ads. We use Google keyword planner and Google trends to find phrases that can increase your organic traffic. We build different keyword ranges for paid search and organic search. The latter is normally much bigger and influences the product descriptions, editorial content, menus, URLs, headings, meta-tags, and even your website structure. Once created, the two semantic cores should then be maintained and updated on an ongoing basis.

There are many reasons to use business functions of Google Maps and Search that replace the former Google My Business. When properly configured, they constitute your brand identity, help users find you and interact with your brand, and work as free advertising. Your brand will be correctly featured on the search result page and Google Maps, which especially helps local search performance.

With the help of the Google Display Network, we can reach your audience across multiple channels without even knowing the exact range of websites where your ads will be shown. We create creative compelling visual content that captures attention and drives new folk to your website.

Smart PPC ads are all about variety and testing. We create multiple audiences, pick multiple keywords, write multiple pieces of ad content, and test them all with small budgets. Some of them prove successful (high click-through rate combined with ultimate conversion) and get more budget, while we keep experimenting with new keywords and campaigns. This cycle should never end because competitors don’t wait and the market is constantly evolving.