Shopify

The Shopify platform offers a large number of both free and paid themes. A free theme may be more than enough. However, for a full-fledged store launch, we recommend installing one of the paid themes or using our web design service. This will give you a wider range of functionality, as well as the individuality of your online store.

The choice of a theme must be approached very responsibly, because the usability of the site, the speed of loading and the final conversion will depend on it.

After choosing a theme and registering an account, we can proceed to the import of all products from the sheet that was compiled earlier. It is important to correctly enter all the data about the goods, and then designate the goods to the required collections.
Photos are one of the most important elements affecting product page conversions. It is important that the photos convey the whole essence of the product, be of high quality, and load quickly both on desktops and on mobile devices.

Product description is a very important process that affects the conversion of an online store, so you need to pay special attention to its creation. The description plays both an informative role (gives a person a complete picture of the product, delivery times and the possibility of return) as well as a marketing role (promotes the page in search engines via keywords).

A very important stage is the development of the structure of the online store, which includes a sequence of blocks on individual pages, as well as a sitemap. The structure of the main pages is changing, and it is important to think it over as competently as possible. The structure of the rest of the pages is approximately the same.

To draw up the structure, we analyse all sites from the table of competitors / references and, if necessary, look for additional websites.

After all the preparation, we can start assembling the store in the constructor. At the stage of prototyping, the constructor implements the store structure developed earlier, that is, setting up the relationship between all pages and sections of the site, as well as assembling the main page based on the compiled sequence of semantic blocks. This process consists of several stages: prototyping, design development, content filling, optimisation.
As a result, a draft version of the site is obtained, which is filled with text and finalised at further stages.

Informational pages that must be placed on the site so that users of your online store can easily find the information they are interested in regarding delivery times, conditions for returning goods, as well as familiarise themselves with the history of your company development. Information pages are also necessary for the successful connection of the payment system.

The store should have the following pages:

About us - company page
Contact us - page with a contact form.
FAQ - a page with frequently asked questions and answers to them.
Track your order - a page with a link to a service for tracking parcels
Shipping & Delivery - information on terms and conditions of delivery
Returns & Refunds - information on return conditions
Terms of service - user agreement
Privacy policy

We design your store so that it inspires confidence and is visually pleasing to a potential buyer. We correctly select colours and fonts. First of all, we start with the theme of the store and the target audience.

To choose the right colour scheme, you need to analyse the selected design references, as well as use the colour matching services.

When the store is filled with content, it is very important to set it up properly. We set up all theme parameters on different pages, turn off unnecessary functionality, set up adaptation for mobile devices so that the website is visually completely ready.

When this work is finished, we test the website from different devices and make the necessary edits.

Editing the Settings parameters implies making changes to the store's internal settings: delivery methods, automatic notifications, checkout, payment providers, and more.

For example, in the Shipping section, you need to configure how the delivery will be carried out, as well as all options, both paid and free.